Welcome to my Tuesday TikTok email!
Each week, I will highlight the top trends on the TikTok app and ways that I’m leveraging them on my personal account and for my clients.
Since this is my first newsletter, we’ll check out some trends that have been big over the last few weeks.
DRAMA EFFECT
ABOUT THE TREND: Make a statement at the beginning that is perceived as true but you know is false and when the beat drops, correct the statement in an authoritative manner.
TOP VIDEO (19.3 Million Views) - https://vm.tiktok.com/ZMervK2c4/
MY VIDEO - https://vm.tiktok.com/ZMerc1owm/
WHATCHA SAY
ABOUT THE TREND: Falling away from the camera at the beginning, write a statement on the screen that people want you the believe and when the beat drops lean back and show text correcting the previous statement. (It’s complicated to explain; just watch the videos below)
TOP VIDEO (4.3 million views) - https://vm.tiktok.com/ZMervtsDK/
MY VIDEO - https://vm.tiktok.com/ZMervWvYs/
CLIENT STORY
I support TikTok content for Disco Men’s Skin Care and they recently announced that they will be in Nordstrom Store nationwide. This announcement paired up well with the Michael Jackson trend that was going on at the current time. I grabbed my ring light, headed to South Park Mall in Charlotte and tried to do my best MJ. Check it out!
MJ Trend —> https://vm.tiktok.com/ZMercBq4d/
TIKTOK.TIP
TikTok rewards you when viewers complete your video and continue to watch the video for a 2nd time so videos in the 7 - 15 seconds range are performing higher than longer videos on the app. Keep it short and to the point.
Phew, I made it through my first email blast.
Thanks for being here.
More tips to come.
Dodge