TikTok Tuesday - 2.15.22

Happy TikTok Tuesday Fam,

I hope you had a great weekend and enjoyed the Super Bowl shenanigans. The commercials were ok, but nothing really stuck out for me…except for the Coinbase commercial. A QR code bouncing around the screen like the DVR logo back in the day. If you missed it, HERE IT IS.

TOP TRENDS

Encanto —> https://vm.tiktok.com/TTPdByxvoE/

Use this trend to describe something you’d love to be doing but when the beat changes say something that will ruin it.

PICASSO —> https://vm.tiktok.com/TTPdByqTRw/

So this trend is a few months old but it’s a good one. You can use it for a new product launch or spin it and make it funny.

Hayfever Remix —> https://vm.tiktok.com/TTPdBy91fn/

Last week, I included the Hayfever tread. This week someone remix the sound and it’s just too good not to share.

TOP TRANSITION

I know I’m fine —> https://vm.tiktok.com/TTPdBU21Xk/

The new Russ song “Handsomer” is taking off and so is this transition. Even Russ used this sound. Be in regular clothes at the beginning and then transition to yourself when you’re all done up.

TIKTOK NEWS

State Farm picks TikTok instead of Super Bowl Ad (Source: AdWeek)

Jake from State Farm took a back seat from Super Bowl ads this year. The company decided to go all in on TikTok and give 3 lucky winners the chance to be in a future State Farm Commercial. The quote describes the reason why they went this direction “to meet the next generation of consumers by showing up where they’re spending their time and in spaces that they’re interested in.” We’ll see how to metrics of the campaign pan out down the road.

SORRY I’M LATE

If you’ve made it this far, I wanted to apologize for the tardiness of today’s email. My girlfriend was in town this weekend from LA and we spend some quality time watching Season 2 of Love is Blind last night. Here’s a video of us dancing from earlier in the weekend —> https://vm.tiktok.com/TTPdB56a6j/

CRUSH YOUR WEEK!

Dodge